A passion for a value and its implementation into the daily activities of work has been identified as the single key to business success. In many companies, a particular value has inspired leadership vision, distinguished the company's brand, and attracted and engaged the best talent. The power of committed talent driven by a passion for shared values lifts workplace performance-making stretch goals attainable, retaining market share and opening new markets. Values cost nothing but they can make everything possible; on the other hand, the absence of values costs the organization deteriorating commitment and performance. How do the best companies instill and reflect values in workplace behavior and performance? This webcast will address how some of the most successful companies have strengthened their commitment to values and become leaders in their industry.