Organizations are facing a shrinking talent pool both locally and worldwide. The war for talent rages across industries and continents is in perpetual motion; finding the right candidate that possesses the correct skill set can be challenging. Whether your hires are local or global, developing and maintaining a compelling employer brand to attract and retain them is a must. Siemens will share how they achieve balance between their global strategy and local execution. They will also discuss key branding strategies that they use to attract and retain top talent like their social networking game Plantville and a sneak peak at a new beta program, “Around the World in 80 Days”. This session will address how to ensure your global brand has local resonance with innovative ways to accomplish this using today’s technologies and social media.