Talent acquisition is more competitive than ever. With unemployment at an all-time low within key disciplines such as Sales and IT, candidates, especially skilled ones, have more control over where they take their expertise and talents. This has led to the “Talentsumer” – a candidate that expects a recruiting experience on par with the consumer experience – one that’s personalized, mobile-optimized, transparent and relationship-driven. In this HCI Keynote, Jennifer Sommesi, Employment Branding and Talent Attraction Leader at CDW, describes how a leading technology solutions provider, differentiates its employer brand in this new reality by personalizing and branding the candidate experience at every touch point.
- Deploying CRM technology to keep track of passive candidates and engage them with strategic communication.
- Building a high quality pipeline of candidates by increasing employment brand awareness with the right people.
- Creating a content strategy that is customized to attract key talent segments.