Webcast:
It's common sense: Companies that understand their individual workers and their workforce as a whole maintain a competitive advantage. Why? Because they can identify and invest in the specific programs that matter to people and influence how they perform on the job. Without that understanding, they may be following common practice, which may not be best practice where their organization is concerned. And their investment is far less likely to yield a measurable return on investment.
But in this day and age, it's far more challenging for organizations and managers to really know their employees. Globalization and demographics have created a highly diverse and broadly dispersed workforce, with segments of people that have very different needs, expectations and motivations. So how do you break through these barriers not only to get to know your workers, but also to use that knowledge to drive engagement?
This webcast will look at the emotional, rational and motivational drivers of engagement for differing segments within a diverse workforce. You'll hear examples from well-known companies about mistakes, course corrections, and successes. If your responsibilities include workforce insights, talent and performance, this webcast is a must for you and your team.
Webcast on Demand
On-demand webcasts are available to executive members. Please log in or sign up as an executive member to view this webcast.
Presenters

Samira is a senior consultant in Towers Perrins Change Implementation practices in New York. Samira has been with Towers Perrin since 1998 and has spent time in both the Chicago and Toronto offices. She currently provides a variety of strategic and technical consulting, as well as project management services, to her clients. Samira has experience with clients in a variety of industries in Canada and the U.S. focusing on workforce effectiveness. Over the past few years, she has focused in the area of rewards optimization, strategic workforce planning, and people strategy development. Samira works with clients to guide them through the process of taking a holistic view of their current people and reward program performance and its impact on employee attraction, retention and engagement.
Samira provides clients with comprehensive assessments of their current talent strategies and programs by identifying the factors that drive costs, risks and employee engagement; evaluating the organizational climate for change by assessing employee attitudes and behaviors; and making recommendations around specific program strengths and actions/opportunities for improvement. Samira has worked with several national and global organizations including American Express, PepsiCo, The Royal Bank of Canada, MasterCard, Eli Lilly, Lancaster General, Astrazeneca, IKON Office Solutions, Bruce Power, LVMH Fashion Groups, George Weston Loblaws, and Sears Roebuck.
Samira earned a masters in public health from Yale University and a bachelor of science degree in biology and psychology from McMaster University.

Dr. Adam Zuckerman has been with Towers Perrin-ISR for 10 years. He holds a Ph.D. from New York University in Social Psychology and has received the SPHR accreditation. He has led projects for global clients across diverse industries and ranging in size from 100 to 65,000. As part of these engagements, Adam has used tailored organizational surveys to uncover linkages between corporate culture, Employee Engagement, and business performance. Adam has presented his findings from this work and consulted on their interpretation and impact to CEOs, boards of directors, and senior management teams of Fortune 500 companies. Adam's thoughts on organizational culture and performance have been featured in several popular and industry media, including Bloomberg Television, WBBM radio, HR.com, the Academy of Management Executives, People Dynamics Magazine, and Pharmaceutical Executive. Some of Adam's current clients include Amgen, Brunswick, Canada Post, Manheim, Novartis, Schering Plough, and Wyeth.
