How to get buy in for communicating change from ‘non-comms’… using a chocolate cake

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Source: ProFinda | Published: September 16, 2016

It’s often tricky to get support from senior stakeholders about communicating change effectively. We’ve all been there. You explain the likely impact on the internal audience of the change, how it will be perceived, how they probably already know more about the programme than has been openly discussed internally but, no matter how hard you try, it’s tough. You’ll probably always have a minority of people who think you only want to communicate about the change because you love communicating and it would be best not to say anything about it until they know exactly what the impact of the change is. And by that they mean 6 months after the change has happened…