How to Make a Better Recruiting Video

Ready to be astounded? Facebook now has 8 billion video views per day ­– that’s a whopping 760 years of watch time. As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s also finding an important role in recruitment marketing strategies to engage top talent. There’s always more than one way to tell your story, and video is ideal for showcasing your company culture, reinforcing your employer value proposition, and differentiating the people and projects that make you an employer of choice. And here’s a secret: you don’t always have to spend a ton of time or cash on slick, professionally-produced videos. This guide offers actionable tips for producing recruiting videos that your prospects will watch – and love!