Ready to be astounded? Facebook now has 8 billion video views per day – that’s a whopping 760 years of watch time. As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s also finding an important role in recruitment marketing strategies to engage top talent. There’s always more than one way to tell your story, and video is ideal for showcasing your company culture, reinforcing your employer value proposition, and differentiating the people and projects that make you an employer of choice. And here’s a secret: you don’t always have to spend a ton of time or cash on slick, professionally-produced videos. This guide offers actionable tips for producing recruiting videos that your prospects will watch – and love!
You probably already have a well-defined strategy and technology to support both applicant tracking and onboarding—but what about Talent Acquisition’s newest discipline: recruitment marketing? Explore Charles Schwab’s journey to becoming a modern recruiting organization with recruitment marketing.
This is the most complete introduction to recruitment marketing that you'll find. By reading this guide, you'll have a better handle on the changing landscape of talent acquisition as well as the emerging skills, tactics and technology ...Read more