HR Joins the Analytics Revolution

February 27, 2015 | Harvard Business Review
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Knowledge workers are in short supply, the competition for talent has gone global; turnover is rising; and employee engagement is stagnant at best. The economic recovery is welcome, of course, but improving fundamentals can create headaches such as these for companies trying to attract, retain, and develop employees who can drive business results.
Because talent has never been more critical to business performance, companies have never had a greater need to understand with precision what it takes to recruit, retain, and motivate employees. In its most recent annual survey of U.S. CEOs, PricewaterhouseCoopers (PwC) found more than 80 percent of respondents said that they needed talent-related insights to make business decisions. Yet most enterprises still base talent decisions on the intuition of hiring managers and HR professionals. Few can offer standardized, systematic evidence to support their hunches.