HR’s Role in Linking Personal, Employment, and Leadership Branding

October 10, 2013 | UNC Kenan-Flagler Business School
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In the not too distant past, a person’s cover letter and resume were the first—and frequently only—hurdle to get an applicant’s foot in an employer’s door. The hiring manager would scan these documents for skill fit and work experience, and then place them in an “in” pile or toss them in the “round file.” Applicants lucky enough to get their resumes into the “in” pile would get a phone call and possibly an interview. Cover letters and resumes were vital because they were frequently the only readily available information a hiring manager could find about an applicant. Today, with the rise of social media, all of that has changed.