Co-author of "The Human Brand: How We Relate to People, Products & Companies"
Chris Malone, author of The Human Brand and Chief Advisory Officer at Fidelum Partners, explored the power of brand and human perception in this session. In addition to providing stories and real life examples of how brands work in reality, he demonstrates the role perceptions of warmth and competence play in employee engagement.
• Learn why we are the cusp of a ‘Relationship Renaissance’ and what that means for organizations
• Discover the real power of perception versus the power of competence
• Explore how employee engagement is linked to organizational, product, and personal branding