The University of Maryland Medical Center (UMMC), founded in 1823 as the Baltimore Infirmary, is one of the nation's oldest and world-renown teaching hospitals. The idea of discovery and teaching is so prevalent in their branded messaging that talent management leaders asked their own employees to establish their recruitment-related messaging.
Ensuring internal support for hiring branding is important. Imagine the buzz you would build if your company planned your recruitment communications based on specific feedback given by your staff, and then featured the same staff in the advertising itself! In this webcast we'll hear from the team at UMMC that pioneered this successful approach.