Webcast:
The University of Maryland Medical Center (UMMC), founded in 1823 as the Baltimore Infirmary, is one of the nation's oldest and world-renown teaching hospitals. The idea of discovery and teaching is so prevalent in their branded messaging that talent management leaders asked their own employees to establish their recruitment-related messaging.
Ensuring internal support for hiring branding is important. Imagine the buzz you would build if your company planned your recruitment communications based on specific feedback given by your staff, and then featured the same staff in the advertising itself! In this webcast we'll hear from the team at UMMC that pioneered this successful approach.
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Presenters
Jennifer Henley is Director of Business Development for the Baltimore/Washington, D.C. region for NAS Recruitment Communications, an agency of the McCann Worldgroup and a leading provider of innovative human resources communication solutions with offices in 37 major markets in the U.S. and Canada. Joining NAS in 2001 as an Account Executive, Jennifer has extensive experience with state and federal government departments, healthcare systems, construction and service industries. She has successfully driven roll-out recruitment campaigns and regularly interacts with decision-makers on long-term recruitment strategies, metrics and branding initiatives.
Matthew Lasecki is Human Resources Director of the University of Maryland Medical Center, one of the nation?s premier academic medical centers. A Human Resources professional since 1995, Matthew currently leads a team of Nurse Recruiters and HR Generalists in recruitment and retention initiatives for over 2,600 UMMC patient care staff. He provides consultation for strategic HR planning, implementation of recruiting systems and value-added HR programs focused on retaining talent in the organization.
Matthew holds the SPHR certification and earned a Master's degree in Human Resources Management from the University of Maryland University College.