Candidates are now in control, and they’re selecting employers who make the hiring process simple, fast, and focused on them. Like consumers, they expect companies to engage with them on their own terms. 83% of recruiters surveyed describe the current employment market as candidate-driven. Your recruitment experience not only affects the candidate’s decision to apply, it also affects their view of your brand, and even their future decisions as your customers. In fact, recruiting has become marketing, which means you have to compete for the best talent by creating engaging, relevant experiences.