In this keynote video, Mark Fernandes, Chief Leadership Officer of Luck Companies, explains how, this 90-year-old construction materials company reformed what had become a dysfunctional culture by designing and implementing a “values-based” leadership model to ignite the potential of their employees. Inspired by a proud history and grounded in the latest research into human potential, Luck’s approach has driven employee engagement scores to 88% and doubled the amount of direct cash generated per associate since 2006.
Key Takeaways Include:
- Luck’s discovery that leaders needed to look first at their own failings to effect change in the organization as a whole
- How Luck is challenging conventional wisdom by developing “soft skills” in a primarily “blue collar” workforce
- Luck’s commitment to seeing every associate as a leader and giving them tools and training traditionally reserved for managers and leaders
- How leaders are held accountable for their alignment to the Values Based Leadership Model in performance reviews
- A discussion of how Luck’s focus on “doing good” (i.e. company values) leads to “doing well” (i.e. business performance)
- How Luck is measuring success and a summary of the results so far