The Importance of Sales Incentive Programs

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Source: GC Incentives™ | Published: August 29, 2014

Sales are the lifeblood of every business. A company that is more effective at selling its products will outperform its competitors, even if they offer higher quality or better value. It is, therefore, essential for businesses to employ a highly dedicated and motivated sales staff. While many companies reward salespeople on a commission basis, research demonstrates that non-cash incentives such as gift cards are more effective at improving motivation, boosting performance, and increasing a company’s bottom line.