Recruiting's customer is the job candidate. They are the targets of our advertising (career sites, job posting, social networks), recommend us to others and ultimately decide whether to "buy" what we are selling: to accept or decline a job offer. So why do so few companies ask for their feedback on the product?
The selection process at every organization can be improved. Soliciting, gathering, and integrating changes to this process directly from job seekers can not only improve an organization's employer reputation and brand, it can lead to better overall talent quality. Feedback can be given via email, website or sophisticated survey.