Keynote Presenter: James Stikeleather, Chief Innovation Officer, Dell
There is yet another “Perfect Storm” brewing out there approaching businesses large and small, set to disrupt what we “know” works, what has always worked and change the tools for success. For sake of simplicity, let’s call it the rise of the 2.0’s:
Information Technology 2.0 (and all its siblings like Web 2.0, Internet 2.0, Apps 2.0, etc.)
... And the list goes on.
Combine all of these new paradigms of how things work and how to get things done with the plethora of new social paradigms, life styles, value systems and the rising economic equivalence of cultures from around the world, and well, we aren’t in Kansas anymore Toto... Oh yes, one more complication, everything is now running on fast forward and thanks to technology at DVD (or even worse, flash memory) speeds not VCR speeds. What is a business leader to do?
First — the key to success is now innovation. Second — technology is the key to innovation. Third — neither of the first two work if we don’t understand the relationship among innovation, technology and PEOPLE. Traditionally technology was applied to reduce human labor to increase efficiency and reduce costs, but with value arising out of consumptive context technology must shift to increasing human creativity and thinking — enabling, facilitating and accelerating communications, collaboration and serendipity among all of the players (suppliers, consumers, partners, regulators, creators, planners, etc.) and potential contributors of value. Information technology’s role in the future, as the platform for supporting innovation, is to increase the breadth of potential collaboration (number and variety) and depth (level of detail and interaction) of collaboration. The goal should be to reduce or eliminate economic frictions (time, distance, total costs of interaction, learning curve, risk, initiation, etc.) as well reduce or eliminate transaction costs (what does it take to get distinct parties to interact and serve each other — particularly time, human engagement and capital).
This session will be a quick course on what innovation is and isn’t, how to prepare yourself to be innovative, how to execute on innovation and the reality on what “cloud computing” has done to change the game.