Building and sustaining a competitive advantage in the War for Talent is a persistent challenge for organizations of all sizes. In recent years, employer branding has shown promise as a method of attracting and engaging high quality candidates by connecting with them on a deeper, emotional level. In this keynote video, Lisa Chartier, Global Head of Executive Service Programs and Marketing at Philips, describes how this global leader in consumer electronics is deploying innovative strategies from the world of consumer marketing to build a powerful, differentiated employer brand and effectively communicate its employer value proposition (EVP).
Key Insights Include:
- Why a dedicated employer branding team was essential to the success of this initiative.
- How to make the business case for investing in employer branding as an ongoing journey instead of a single destination.
- A discussion of Philips’ use of go-to-market planning to map out employer branding strategies.
- How Philips ensures its employer branding is aligned to its consumer branding strategy.