David Oberstaedt, HR Business Partner & Senior Manager, Talent Management, Nissan North America, Inc.
As the global war for talent continues to heat up, one weapon all organizations must have in their arsenal is a powerful employer brand. Those that differentiate their brand from their competitors will enjoy greater success in hiring quality talent. In an environment cluttered and saturated by information, communicating a clear, distinctive, and consistent message becomes increasingly important, and an employer brand that is aligned with the company culture delivers the most impact by presenting a compelling employment story to attract candidates who will be a great cultural fit.
Nissan’s CEO Carlos Ghosn summarized the global automobile manufacturer’s company culture and employer brand best when he said, “To put Nissan on a sustained and profitable growth trend, we must derive our strength from our greatest resource, our People...” Nissan understands that, just as company culture is an intrinsic facet of an organization’s identification and clout, a strong employer brand can be the deciding factor when it comes to the success of an organization — especially when competing in the global market.
This session will share the critical components of the company culture and integrated employer brand that promise to propel Nissan’s professional power through employee individual and collective strength, innovation, and dedication.