In the last 15 years the internet has grown exponentially and become a pervasive part of our business and personal lives in the process. Increasingly, the web has become a source of information that would have been impossible to find any other way. In the process, we've learned to expect and desire more and more information.
Now, as employers we now have access to more data about our potential applicants than ever before. Google searches, social networks, recruiting and information sites have given us a deeper and more detailed talent pool than ever before. Meanwhile, job seekers are using the exact same tools to increase their understanding of positions and potential employers.