Online alumni communities drive offline results such as reduced recruiting costs, improved quality-of-hire, enhanced employment branding, and new business development. Compared to outside hires, alumni are less than half as expensive to hire, come up to speed nearly 50% faster, and stay for an average of twice as long. As former insiders, alumni are influential brand ambassadors and disseminate word-of-mouth messaging. Also, alumni who go on to work for current and potential customers are in prime position to refer new business.
In this webcast, Catherine Coluzzi, Global Alumni Relations Director with J.P. Morgan, a leader in financial services in more than 100 countries and part of JPMorgan Chase & Co., will discuss the history of their alumni program and the business reasons behind launching Continuum, their online community, using corporate social networking technology. Learn how J.P. Morgan implemented their online alumni community and its initial focus, their most significant accomplishments and results to-date, the current emphasis of their program, and plans to grow the community.