Webcast:
Online alumni communities drive offline results such as reduced recruiting costs, improved quality-of-hire, enhanced employment branding, and new business development. Compared to outside hires, alumni are less than half as expensive to hire, come up to speed nearly 50% faster, and stay for an average of twice as long. As former insiders, alumni are influential brand ambassadors and disseminate word-of-mouth messaging. Also, alumni who go on to work for current and potential customers are in prime position to refer new business.
In this webcast, Catherine Coluzzi, Global Alumni Relations Director with J.P. Morgan, a leader in financial services in more than 100 countries and part of JPMorgan Chase & Co., will discuss the history of their alumni program and the business reasons behind launching Continuum, their online community, using corporate social networking technology. Learn how J.P. Morgan implemented their online alumni community and its initial focus, their most significant accomplishments and results to-date, the current emphasis of their program, and plans to grow the community.
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Presenters
Catherine Coluzzi is Executive Director and Global Head of Alumni Relations for J.P. Morgan. A former investment and private banker with strong entrepreneurial and partnership skills, she led the strategy, development, launch and extension of J.P. Morgan’s alumni program, Continuum, which now reaches tens of thousands of the firm’s alumni around the world. She is a “boomerang” herself, having rejoined J.P. Morgan in 2007.
Coluzzi’s previous roles include Investment Banking client coverage in Leveraged Finance and Media & Telecom in New York and in Asia Pacific, and Private Banking relationship roles covering top-tier clients in New York. Prior to joining J.P. Morgan, she worked in commercial real estate finance as a lender and for the Federal Deposit Insurance Corp structuring, marketing, and selling insolvent banks.
She holds an MBA in Finance from Cornell University’s Johnson Graduate School of Management and a B.Sc. in Business Administration from the University Of Colorado in Boulder. Born in Washington, DC, she and her family live in London and New York.