As the competition for top talent intensifies, organizations are pressed to find new ways to differentiate themselves. In this HCI Keynote Highlights video, Dustin Carper, former Employment Brand Strategist at Groupon, explains how the e-commerce company’s candidate experience and social media strategy have improved recruiting outcomes and are creating quantifiable business value.
- Treat candidates like customers by providing them with a simple, consistent and authentic recruiting experience.
- Explore how Groupon monitors and tracks the quality of its candidate experience.
- Use crowdsourcing to reduce the cost of your social media recruiting efforts while increasing their impact.