Attracting, energizing and engaging any community - including a talent pool - is tough. Success requires daily dedication, the right messaging, an outlet for input, and a call-to-action. Talent acquisition professionals, already saddled with their networking and administrative responsibilities, rarely have the expertise to lead this function effectively.
This is where the best marketing teams, on the other hand, succeed. They have the knowledge to create a following and a demand for their service. The happy and committed marriage of marketing and recruiting will result the ability to develop an eager and devoted talent pipeline.