Webcast:
Seismic changes have recently and swiftly reshaped the global business landscape. The historic degree of international economic turmoil has had profound impact upon people everywhere. The challenge now is to understand the implications of these dynamics and prepare for what will happen next.
What are the trends that will steer our culture in 2009 and beyond? How can organizational leaders capitalize on these trends to engage and inspire their employees?
Join us for this exclusive webcast with trend spotting expert, Ann Mack, Director of Trendspotting at JWT, and Jonathan Willard, Global Director of Organizational Communications at JWT INSIDE. Ann will present a preview of JWT's 10 Trends for 2009 and Jonathan will discuss how communications leaders can leverage these trends within their organizations to capture attention and drive results.
Learn which of today's emerging ideas will become tomorrow's social forces and how these societal trends can be harnessed to shape and enrich an organization's brand culture.
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Presenters
Ann is director of trendspotting at JWT, overseeing global trendspotting for the largest advertising agency in the U.S. and the fourth largest in the world. In the position, she combines insatiable curiosity and a keen intuition with observational and listening skills honed during nearly 10 years as a journalist. Ann follows trends related to everything from digital technologies, gaming and globalization to retail, philanthropy and the environment. She has worked on strategic projects for Unilever, Estee Lauder, Johnson & Johnson, Kellogg's and Kimberly-Clark, among others.Ann has appeared on The Early Show on CBS, Fox and Friends, Bloomberg TV and SkyNews; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times, The New York Post, Detroit Free Press, Details and Adweek for her thought leadership.Before joining JWT in 2004, Ann spent five years at Adweek, where she led print and online coverage of the interactive advertising industry as interactive editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio. She graduated magna cum laude from Ohio State University with a BA in journalism.