A recent survey showed that the most frequently named key expectations of employer branding were ease in attracting candidates (84%) and recognition as employer of choice (82%). If your employer brand is this significant to your potential employees, shouldn't it be a top priority for human capital professionals? What can you do to make sure that current employees are invested in your global brand, and acting as ambassadors of that message to the outside world? And how can you be certain that your brand resonates equally with potential employees in Dublin, Dubai and Denver?
In her book Brand From the Inside, Libby Sartain of Yahoo! describes branding as a secret weapon for a business. Join us for this eye opening hour to learn how to best build, improve and drive your global brand to help make your company an employer of choice in the worldwide market. See the steps you can take to motivate your employees and ensure brand authenticity-- steps that can help to separate you as a best of breed employer for candidates, employees and consumers across the globe.