This Executive Insight Video is the first in a series of three interviews with Mark Fernandes, Chief Leadership Officer at Luck Companies. In it, he explains how, in order to reform a dysfunctional company culture, Luck’s senior leadership team designed their mission and values and brought them to life in the form of their Values Based Leadership Model.
Key Takeaways Include:
- A discussion of how Luck’s values provide a common language for all business units because they do not define “what” they do but “how” they do it
- For their new values to take hold and come alive, the change had to begin with Luck’s most senior executives being trained to exemplify them first
- How Luck’s company values guided the design of their leadership competency model and the five competencies they believe necessary for leaders to ignite the potential of their people
Click here to watch the next video in this series and learn how Luck Companies is measuring the success of Values Based Leadership and holding leaders accountable.