This Executive Summary is based on a keynote presentation given by Janice Weiss, Director of Recognition and Engagement Marketing at Macy’s Inc, at HCI’s 2013 Employee Engagement Conference. The following summary covers Macy’s “Everyday Magic” employee recognition and engagement strategy, an innovative approach to social recognition that has allowed this retail giant to cultivate a corporate culture of recognition and appreciation as well as delivering bottom-line results.
Included in this Executive Summary are the following key takeaways:
· Goal: To increase Macy’s competitive advantage and profitability by connecting employee engagement, recognition, the corporate culture, the Macy’s brand, customer satisfaction and ultimately, the bottom-line.
· Strategy: Utilizing a new Magic of Macy’s Employee portal, capitalize on the idea that the sum of all disparate individual achievements and everyday acts not only create the Magic of Macy’s, they reinforce the brand. Further, Macy’s Everyday Magic goes well beyond recognition- it democratizes and empowers the workforce- ultimately driving growth and earnings.
· Initial Results: Macy’s has learned that engaging and empowering employees has proven to be more impactful than traditional recognition programs that focus only on standout performance.
· Next Steps: To continue to adapt and improve upon the already successful program by focusing on the delivery of accessible and impactful tools.
…Plus Additional Resources: Links to Conference Keynote Recording, slides, Keynote Video Summary, Interview Footage and other resources related to the Macy’s Keynote Presentation