Does your Employer Brand work? Does it attract the most talented individuals in your region and/or industry?
What about those hard-to-fill positions where the talent war is most aggressive…do you know precisely the kind of employee experience those professions hunger for and how to deliver it?
Is your Employer Branding message honest? Does the employee value proposition you sell jibe with the employee experience you actually deliver?
And…do you deliver your brand promise in each Moment of Truth, whether with candidates, new hires, or long-term employees?
If your answer to any of these questions leaves you feeling less than confident and… if you are serious about enjoying the fruits of a great Employer Brand, this webinar is for you. It will help you avoid the mistakes many employers make when they think they are engaged in Employer Branding. It won’t just tell you what NOT to do; it will also give you practical recommendations for making sure you:
Have an Employer Brand that attracts talent
Communicate your Employer Brand in a clear, compelling way that differentiates you from your competition
Actually deliver on your brand promise….consistently
Segment your overall Employer Brand by profession and position
Continue to improve upon and strengthen your Employer Brand
Make sure your managers know their central role in your Employer Brand
Help your employees articulate your Employer Brand…and thus become your own volunteer recruiting firm.
Matt Charney, Managing Editor at Recruiting Daily, joins HCI for a discussion on the relationship and interplay between marketing and HR and how to leverage that relationship. Charney begins by explaining why the overlap exists and ...