Key for retailers riding out a recession is managing and maintaining their brand. Leading retailers adjust and use branding to engage and retain customers and employees alike. Communicating to both parties what they should expect in such times aligns changing strategies and expectations, driving service and a better overall experience. When service and experience are the major brand differentiators, how are retailers communicating and executing their brand strategy at the front-line? Join us to explore what leading retailers are doing to manage brand expectations, and talent and customer loyalty in the current economy.