Presented By: Lizz Pellet, Michael Savage | Webcast Aired: April 28, 2010
According to a KPMG study, "83% of all mergers and acquisitions (M&As) failed to produce any benefit for the shareholders and over half actually destroyed value". Many experts agree-- if corporate cultural hostilities exist, employee and employer identities are lost. That's why maintaining a strategic and cohesive brand during the m&a process is so critical.
What can you do to protect your company and your people during this type of transition? While financial goals may be the overarching reason for mergers and acquisitions, of M&A deals that are successful, 85% include a human capital strategy throughout the entire process. So whether you choose to marry two employer brands at once or if you plan a complete rebranding effort, your strategy must be transparent and forward thinking. This webcast will show you how to create a strategy, communicate it to all parties involved, and evolve your brand to meet all of your growth oriented expectations.