Webcast:
According to a KPMG study, "83% of all mergers and acquisitions (M&As) failed to produce any benefit for the shareholders and over half actually destroyed value". Many experts agree-- if corporate cultural hostilities exist, employee and employer identities are lost. That's why maintaining a strategic and cohesive brand during the m&a process is so critical.
What can you do to protect your company and your people during this type of transition? While financial goals may be the overarching reason for mergers and acquisitions, of M&A deals that are successful, 85% include a human capital strategy throughout the entire process. So whether you choose to marry two employer brands at once or if you plan a complete rebranding effort, your strategy must be transparent and forward thinking. This webcast will show you how to create a strategy, communicate it to all parties involved, and evolve your brand to meet all of your growth oriented expectations.
Webcast on Demand
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Presenters
Lizz Pellet, Chief Cultural Officer of EMERGE International and Fellow from Johns Hopkins University is the author of the new SHRM publication: The Cultural Fit Factor, Creating an Employment Brand that Attracts, Retains and Repels the right employees. She has also written, Getting Your Shift Together Making Sense of Organizational Culture and Change. Lizz is a master facilitator and educator. She is a member of the National Speakers Association and has presented over 70 professional learning sessions in the past three years. Her high energy, use of humor and relevant business content make her a very popular keynote speaker.
In 2001, Lizz pioneered the development of the Cultural Health Indicator™ (CHI), a validated organizational culture diagnostic instrument that is available in 8 languages. In 2007, she introduced the Brand Enhancer, a comprehensive solution that assesses employment brand, use of social media and sustainability in the context of organizational culture. EMERGE also offers a suite of Talent Management diagnostic products.
Over the past 15 years, Michael has partnered with global financial services, consumer products, technology and pharmaceutical industry employers to develop and activate their employer brands. During thriving economic times and fiscal downturns, an employer brand has a critical role to play inside and outside an employer’s organization and Michael has led teams to develop communications strategies and solutions more closely connecting employees to the evolving business strategy and their role in delivering it. In turn, reminding employees why they joined and why they stay; and giving them a voice in defining their organizational strategy.
Excellent source of information as we're facing acquisition and integration at this time. Helpful at both at a high level regarding M&A and at the strategic level for integration planning.