Webcast:
Many companies strive to stand for something greater than themselves. For example, Apple is synonymous with innovation, and Google is synonymous with search. But the branding of a company and its’ defining culture and mission is the result of a well-executed strategy that incorporates many different leaders and business units aligned to achieving the same goal.
In the same vein, ethical companies are no accident. A culture guided by morality and principles is result of organizations shaping that brand internally, externally, and through the work environment. Internally, ethics must be championed through engagement, diversity and empowerment among employees, while they are externally shaped by social media, consumer confidence, and press exposure. Don’t miss these key takeaways:
- Learn what components must be in place to build a climate where employees and clients are advocates of an ethical brand
- Discover how fostering a moral organization culture affects employees and customers
- Find ways to strengthen ethical climates in your organization
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Presenters
Ruth leads strategic internal and external communications for Cisco’s award-winning Ethics Program, in support of more than 63,000 employees worldwide. Her responsibilities include: the annual Code of Business Conduct certification communications, training/awareness initiatives, ethics websites and special projects. She also handles communications for Cisco’s Governance, Risk & Controls function, which is comprised of: internal audit, investigations, corporate policy, enterprise risk management and ethics.
Prior to joining Cisco, she produced global employee communications at The Boeing Company for: benefits, compensation, engagement, labor relations, diversity and ethics. She has also worked as an HR communications consultant with Mercer and managed communications teams with Chicago-area hospitals. Her experience includes: marketing, advertising, video production, media relations, special events, publications, website development and presentations.
Ruth has an MBA in marketing and healthcare from Northwestern’s Kellogg School of Management, and degrees in Public Relations and Computer Technology from Miami University (in Ohio). She also has a certificate in project management strategy from the University of Chicago.
Tara Mancinelli joined Lockheed Martin Ethics and Business Conduct effective April 21, 2008 and her current title is Ethics Training, Communications & Outreach. She manages the Business Conduct Compliance training for the corporation. This includes keeping the internally developed training resources up to date and accurate, involvement in risk mitigation analysis and is responsible for creating customized training and delivery options. Tara works closely with senior management and business area ethics directors to make program process improvements, suggest new tools, and ensure compliance. In addition, Tara contributes various internal and external communications for the organization and assists with developing creative communications methods using a variety of technologies and messaging options.
Tara began her employment with Lockheed Martin in 1998 with Systems Integration – Owego’s Human Resources organization. At Owego, she held positions such as Staffing Manager, Human Resources Business Partner, Equal Employment Opportunity Program Manager and Diversity Programs Lead.
Tara has Master of Science degree in Human Resources Management from Scranton University and a Bachelor of Science degree in Applied Social Science from Binghamton University.
Is it possible to post ethics questions anonymously?
Michele and Andrea, so glad you enjoyed it! We appreciate your feedback and participation!
Great way to look at Ethics in a new way.
Great presentation!