McDonald’s Using Assessments to Improve the Customer Experience and Drive Better Business Results
August 30, 2016 | IBM
McDonald's is one of the world's leading family restaurant brands in the quick service sector. The company operates more than 1,200 restaurants across the Unkited Kingdon, employing more than 97,000 people.
Today's job seekers have more specialized skill sets and access to more employer options. And unlike in the past, applicants now openly discuss their experiences with brands via online forums and networks.
Explore how process improvement, analytics, and behavioral change can drive a “faster, simpler and better” approach to resourcing and talent, and how these improvements have far-reaching ramifications across IT and access management, HR systems, data privacy and more.