McKinsey research says Social Businesses are more successful

Here's some interesting results from McKinsey Quarterly which shows companies who are deploying social technologies, ranging from external social media marketing, to social CRM to internal Enterprise 2.0 tools are reporting that they are seeing measurable results. Interestingly when use of social technologies are not integrated with an employee's work - the companies report seeing minimal increase. Which shows that more integration of social technologies in the workflow makes financial sense.Take a look at the survey results.