Raised during a backdrop of economic volatility, financial crisis and debt, millennials don’t want to fall foul of the same crippling conditions their parents did. They see it as their responsibility to fix the world their predecessors messed up. To create a better future for their children. It is an attitude we see reflected all over the place. In the take up of online crowdfunding initiatives such as the Ice Bucket challenge; in the trend towards shunning big corporates with questionable morals; the rise of the young entrepreneur; the liberated way younger parents are preferring to raise their children.