Competency models and career development initiatives are prevalent in many companies. However, they often fail to create meaningful change in the behaviors of leaders and employees because they are not viewed as an essential part of business strategy. In this Keynote Video, Mary Farrell, Senior Manager of Global Enterprise Learning & Development at The Hershey Company, explains how this iconic organization developed and implemented a new set of leadership competencies that would support its very aggressive goals for growth.
Key insights include:
- How Hershey ensured its Global Leadership Behaviors were relevant at all levels across the organization.
- A discussion of how the Global Leadership Behaviors were integrated with processes across the talent lifecycle at Hershey (e.g., talent acquisition, compensation, performance management, etc.).
- Hershey’s implementation strategy that combined short video “nuggets,” desk-drops and other media to create awareness and adoption of the new Behaviors.
- How Hershey leveraged the Global Leadership Behaviors to drive employee engagement around career development through a series of interactive, virtual events on the topic.