The No. 1 Enemy of Customer Experience Transformation

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Author: Lior Arussy, President and Founder, Strativity Group | Published: July 22, 2014

I discovered a simple truth after over 150 journeys with clients, working toward transforming their organizations into customer-centric centers and toward delivering exceptional customer experiences consistently. There is a hidden enemy working against you if you try to activate a customer-centric transformation within an organization.