The use of social media for recruitment is now the norm for businesses, and most organizations report using Twitter, Facebook and LinkedIn for this purpose. However, it is clear that many companies are not using social recruiting effectively. According to HCI research, only 56 percent of organizations agree that social media recruiting is manageable for their recruiters. Likewise, only 61 percent report that they are able to effectively connect with candidates through social media.
In this HCI keynote video, best-selling author and journalist George Anders moderates a lively discussion on the evolution of social media in recruiting and how organizations can better leverage it to attract and engage talent.
- Learn why creating meaningful, personal interactions with candidates is essential to achieving ROI on your social strategy.
- Discover the misconceptions about which platforms are “right” or “wrong” for hiring certain types of talent.
- Explore how social media has, in many cases, diluted the quality of employee referrals while massively expanding the volume.