Today’s digitally savvy customers demand more customized experiences in store and online. Businesses have to meet that demand by refocusing on the company’s most valuable asset — their associates.
By incorporating new digital technologies business are building a one-to-one connection between associates and customers, but providing the technology is only the first step. Ensuring associates have access to the technical support they need to make the most of these devices as well as training them in the technical and soft skills required to create memorable experiences will be key to building a large, loyal customer base in the coming years.
Download your copy of Transforming Customer Experience in a Digital World. This Playbook will show you how to outpace customer demand with technology in retail and hospitality by enabling associates to become customer experience ambassadors.