Webcast:
Today's workforce is a true melting pot of generations. Employers need to understand their workforce's cultural and generational differences not only to better manage them, but in order to create a positive employer brand.
These multi-generational employees can bring a variety of perspectives, expectations and demands to the table; and in combination with emerging technologies, they are driving greater customization of services based on individual preferences and behaviors. How do you effectively communicate your brand to each generation of the workforce to not only attract, but retain them? And, where do we start?
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Presenters
Jeanne C Meister is an internationally recognized consultant, author and keynote speaker and Founding Partner of Future Workplace. Jeanne was recently voted by her peers as one of the 20 top influential training professionals in the United States. She is the author of Corporate Quality Universities and Corporate Universities, and The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today. Jeanne has worked as a consultant with over 200 organizations on launching, managing and re-inventing a corporate university. The range of client engagements includes; American Express, Anheuser-Busch, Bank of Malaysia, Internal Revenue Service, Metlife, Milliken, Procter & Gamble, Wachovia Corporation, Toyota, University of Chicago Hospital, United States Department of Interior and United States Department of Defense.
Jeanne was previously Vice President of Market Development at Accenture and prior to that she was the Founder & CEO of Corporate University Xchange, a company she sold in 2002. Jeanne has also held senior executive positions at Kraft Foods and Citigroup. Jeanne is a graduate of University of Connecticut and Boston University and lives in New York City with her husband and teenage daughter.
Tonya has 15 years of experience in developing, leading and implementing global strategic interactive marketing accounts. She operates as Managing Director of JWT INSIDE New York, responsible for overseeing operations and managing client services for the offices’ Fortune 500 clients. Tonya’s passion is working with clients to utilize digital strategies and techniques to achieve business and communication goals. She has strong business insight gained through working with a diverse group of clients such as 3M, Shell, Del Monte, British Telecom, Kraft Foods, Bloomberg and American Express. Prior to JWT INSIDE, Tonya held a variety of positions in the US and Europe at digital agencies such as iCrossing, Razorfish and Agency.com, and started her career at Accenture as a management consultant. Tonya holds degrees in Finance and Accounting from the University of Oklahoma and a MBA from Duke University The Fuqua School of Business.