Today's workforce is a true melting pot of generations. Employers need to understand their workforce's cultural and generational differences not only to better manage them, but in order to create a positive employer brand.
These multi-generational employees can bring a variety of perspectives, expectations and demands to the table; and in combination with emerging technologies, they are driving greater customization of services based on individual preferences and behaviors. How do you effectively communicate your brand to each generation of the workforce to not only attract, but retain them? And, where do we start?