Webcast:
Today at work, look around your office. Chances are it is stocked with messaging targeted to customers- save money, better service, best in class. Yet customers are job candidates, too. What message are you sending to them?
The power of great branded recruiting efforts is in sustainability, self-selection and business development. The right talent brand will perpetuate itself through committed consumers and candidates. The wrong talent will identify that they aren't a good fit. The best brand will make your organization money. What's your recruiting message?
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Presenters
Bill oversees the strategy practice
at Ologie, a nationally -recognized branding agency. He focuses his work on bridging the gap between a client's business strategy and brand strategy, helping to create engaging customer experiences and compelling stories.
He has done so for clients such as Lowe's, Legg Mason, Honeywell, Nationwide Insurance, JP Morgan,
and Cleveland Clinic.Before joining Ologie, Bill served as CEO of North America for Fitch Worldwide, a global design firm now part of WPP Group. He has written numerous business articles for such publications as Brandweek and ID Magazine and has been quoted in BusinessWeek and the Wall Street Journal. He holds a BS in design from Ohio State University and an MBA from the Fisher College
of Business.