Today at work, look around your office. Chances are it is stocked with messaging targeted to customers- save money, better service, best in class. Yet customers are job candidates, too. What message are you sending to them?
The power of great branded recruiting efforts is in sustainability, self-selection and business development. The right talent brand will perpetuate itself through committed consumers and candidates. The wrong talent will identify that they aren't a good fit. The best brand will make your organization money. What's your recruiting message?