Why a strong employer brand is important, especially for smaller or lesser known organizations
How a company can better articulate its EVP and compete in new markets for talent quickly
Ways to build intercommunication between departments like HR and marketing to develop a unified message
Even large organizations face challenges when working towards creating a compelling employer brand. The brand itself must be cohesive enough to cross borders, languages and oceans and yet localized enough to ensure that even remote employees can buy into the brand and participate in living it and working towards an organization’s success.
In this webcast, Chris Gould, AVP & Director of Global Talent Acquisition, Mobility & HR Operations for Black & Veatch, discusses how he teamed up with his organization’s internal marketing team to develop a strong employer brand and deploy it throughout the organization.