How can you create a positive user experience for candidates with your career web site? How can you make the site both social and ready for mobile technology? How can you engage workers who may be not quite ready to apply for a position? These are the questions that smart companies should be asking and learning how to answer about their career site. In this era, the Internet has become central to the way that potential candidates do everything from find out about openings to researching potential employers to communicating with future co-workers.
This webcast will look at how the best companies are building Web sites that spark the interest of external candidates, give them the information they need to evaluate their candidacy for openings, and keep them coming back to check out more positions.

As the Interactive Marketing Strategist for NAS, Caroline consults with clients nationwide to build innovative interactive strategies that position their employment brand and career opportunities to the appropriate audience segmentation. Her skills in career site best practices and passion for emerging technologies have served many well-known companies, such as Verizon Wireless, Wendy's, and United Airlines. She is a web 2.0 enthusiast and social media evangelist. Caroline's dedication to customer service has been repeatedly recognized within her agency, and her creative work has received numerous Service Industry and Creative Excellence Awards. She has been a member of the NAS team since 2004. Prior to joining NAS, Caroline worked with an Information Technology solutions publisher.
Caroline holds a Bachelors of Arts degree in English from Penn State University. She cheers on the Nittany Lions from her home in Massachusetts.