Imagine for a second that you approached your real-life relationships like companies manage their employees. You would only talk about your marriage with your spouse on your anniversary. You’d only recognize your children’s achievements on their birthdays. And you’d only let your friends know what’s new on New Year’s Eve.
It might sound crazy, but that’s exactly how many companies manage their workforces. Performance reviews happens once a year with no other formal or informal ways to develop employees the rest of the time. Employees are recognized only on their anniversaries with the company. And if a company conducts an employee survey, it only goes out once a year.