Webcast:
The Web 2.0 world is causing many changes in the recruiting world, but there are some basics that every employer needs to pay attention to when it comes to making your jobs compatible. For one thing, the best people are looking for careers, not jobs. Equally important, with the onset of Search Engine Optimization, RSS feeds, Twitter, Facebook wall postings, and the future of SMS/text messaging, employers are faced with how these technologies can help or hurt recruiting efforts online.
In this webcast, Lou Adler and Doug Berg will demonstrate how career offerings are impacted by these new technologies and some basic changes that will maximize how career opportunities are treated within these Web 2.0 channels. They will share principles on how to optimize job titles, how to focus on opportunities instead of skills, and what needs to be in the first 140 characters of a job description.. Be wary though, you will be blown away in only 140 characters!
Webcast on Demand
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Presenters

Lou Adler (lou@adlerconcepts.com) is the CEO and founder of The Adler Group (www.adlerconcepts.com), an international training and consulting firm helping companies develop business systems to hire A-level talent using Performance-based Hiringsm. He is the Amazon best-seller author of Hire With Your Head (John Wiley & Sons, 3rd Edition, 2007) and the Nightingale-Conant audio program Talent Rules! Using Performance-based Hiring to Hire Top Talent (2007). Adler is a noted recruiting industry expert, international speaker, and columnist for a number of major recruiting and HR organization sites including SHRM, HRPA, SMA, ERE, Kennedy Information and HR.com.

Doug Berg is founder and chief innovation officer of Minneapolis-based Jobs2Web Inc. and is an expert in interactive recruiting strategies. Doug has worked with hundreds of companies to leverage the internet for recruiting on the web, and is a pioneer in the interactive recruiting industry. Prior to Jobs2Web, Doug founded techies.com which was a leading technology career site which had nearly 1 million IT professional members nationally, and won PC Weeks #1 career website in 1999. Doug was also founder and CEO of Quantum Consulting & Placement a Minneapolis based IT consulting and placement services company. Doug is frequently quoted in the press on workforce and career related trends including major publications such as the Wall Street Journal, Fast Company, Business 2.0 and is a featured speaker/presenter at HR and technology conferences.
