The Web 2.0 world is causing many changes in the recruiting world, but there are some basics that every employer needs to pay attention to when it comes to making your jobs compatible. For one thing, the best people are looking for careers, not jobs. Equally important, with the onset of Search Engine Optimization, RSS feeds, Twitter, Facebook wall postings, and the future of SMS/text messaging, employers are faced with how these technologies can help or hurt recruiting efforts online.
In this webcast, Lou Adler and Doug Berg will demonstrate how career offerings are impacted by these new technologies and some basic changes that will maximize how career opportunities are treated within these Web 2.0 channels. They will share principles on how to optimize job titles, how to focus on opportunities instead of skills, and what needs to be in the first 140 characters of a job description.. Be wary though, you will be blown away in only 140 characters!