Presented by: Lars Schmidt, Senior Director, Talent Acquisition & Innovation, NPR
At a time when many companies and organizations are trying to effectively marshal social media resources to promote their brand and attract talent, National Public Radio (NPR) has put these platforms at the center of its recruitment strategy. It’s an approach that targets a job candidate who is digitally savvy and an active user of social media. Instead of the standard human resources-driven recruitment strategy, NPR’s strategy is to empower current employees to help with outreach efforts. NPR has created several Twitter hashtags to share their brand with potential future employees. Current employees offer insights into what it’s like to work with NPR and help recruit across all public media organizations. NPR staffers also post on the organization’s Tumblr page. In these ways, NPR employees are becoming brand ambassadors that recruit the next round of employees.
In this session, Lars Schmidt will show how organizations can also use Twitter to share the voice of the employee, making the culture more engaging and transparent. He will talk about how creating an open organizational culture is becoming more necessary and how to involve current employees in the recruiting process effectively.