Webcast:
Search engines such as Google and Yahoo! are redefining how savvy marketers promote and drive traffic online. And job seeker traffic is no different. Search rules.
Job sites and smart employers already understand this and spend a significant percentage of their marketing dollars on this medium. Go to Google, type in any kind of job search and see for yourself.
This webinar will explore the ways organizations utilize search engines to drive targeted traffic and how you too can "cut out the middleman" and use search engine marketing strategies directly for your own recruiting efforts.
These techniques will enable you to outsmart your competition, leverage basic search marketing tactics, target your message to the right audience and greatly reduce your recruitment budget.
Presenters
Cheezhead founder Joel Cheesman is one of the most widely-read bloggers on emerging recruitment issues in the world. He was the recipient of Recruiting.com's Best Technology Recruitment Blog for 2005 and received Best Recruiting Blog in 2007. He has been featured in Fast Company magazine, as well as Workforce Management, AIRS, Crain's Business, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report and The Wall Street Journal (print addition).
Joel's blog is a daily chronicle of how the Internet and technology are shaping human resources and how organizations can attract the talent needed to thrive in tomorrow's economy. As an employee and insider of some of America's biggest online job sites since 1997, Joel founded HRSEO to help employers and companies in the recruitment space move to a world where search engines deliver high quality and cost-effective traffic.
Joel is an evangelist of search engine optimization (SEO), Internet marketing and other emerging technologies that help employers and like businesses drive targeted candidates to vacancies.
Joel also serves as a special consultant to the new, non-profit organization overseeing the development of the carefully regulated .jobs domain. He speaks at international events like the British Columbia HRMA conference.
