The ROI of Rewarding Talent

Dr. Patti P. Phillips is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI Methodology in countries around the world, including South Africa, Australia, Chile, Brazil, Romania, Ireland, Canada, and the United States.Since 1997, following a 13-year career in the electric utility industry, Phillips has embraced the ROI Methodology by committing herself to ongoing research and practice. Dr. Phillips has implemented ROI in private sector and public sector organizations. She has conducted ROI impact studies on programs such as leadership development, sales, new-hire orientation, human performance improvement, K-12 educator development, and educators' National Board Certification mentoring. Her current work includes research and application of the ROI Methodology in workforce development, community development, and social sector programs as well as corporate initiatives such as learning and development, human resources, and meetings and events.Dr. Phillips teaches others to implement the ROI Methodology through the ROI Certification process, as a facilitator for ASTD's ROI and Measuring and Evaluating Learning Workshops, and as adjunct professor for graduate-level evaluation courses. She serves on numerous doctoral dissertation committees, assisting students as they develop their own research on measurement, evaluation, and ROI.Phillips speaks on the topic of ROI and accountability at conferences and symposia in countries around the world. She is often heard over the internet as she presents the ROI Methodology to a wide variety of audiences via webcasts.Dr. Phillips's academic accomplishments include a Ph.D. in International Development and a master's degree in Public and Private Management. She is a certified in ROI evaluation and has been awarded the designations of Certified Professional in Learning and Performance and Certified Performance Technologist. She contributes to a variety of journals and has authored a number of books on the subject of accountability and ROI, including Measuring for Success (ASTD Press, 2010); Data Conversion (Pfeiffer, 2008); ROI Fundamentals (Pfeiffer, 2008); Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events (Elsevier, 2008); Show Me the Money: How to Determine ROI in People, Projects, and Programs (Berrett-Koehler, 2007); The Value of Learning (Pfeiffer, 2007); Return on Investment Basics (ASTD, 2005); Proving the Value of HR: How and Why to Measure ROI (SHRM, 2005); Make Training Evaluation Work (ASTD, 2004); The Bottom Line on ROI (Center for Effective Performance, 2002), which won the 2003 ISPI Award of Excellence; ROI at Work (ASTD, 2005); the ASTD In Action casebooks Measuring ROI in the Public Sector (2002), Retaining Your Best Employees (2002), and Measuring Return on Investment Vol. III (2001); the ASTD Infoline series, including Planning and Using Evaluation Data (2003), Managing Evaluation Shortcuts (2001), and Mastering ROI (1998); and The Human Resources Scorecard: Measuring Return on Investment (Butterworth-Heinemann, 2001). Dr. Phillips can be reached at patti@roiinstitute.net.

Michelle Newell brings more than 15 years of marketing experience in the technology and publishing industries to her role at Oracle where she leads the Human Capital Management applications marketing team.Prior to joining Oracle, Newell launched several top-selling products for PeopleSoft including their employee performance product, ePerformance and the HelpDesk for Human Resources solution.Previous to her PeopleSoft tenure, Newell was in charge of marketing member products for Excite@Home, a broadband cable service and portal company. Newell has also launched magazines and websites for Imagine Media, Inc. and IDG.