How passive candidates can fuel your recruitment marketing funnel
Getting inside the mindset of passive candidates
How to measure the effectiveness of touchpoints throughout the candidate journey
Passive candidates are tricky—they’re not searching boards or actively looking at organizations, but at any moment, they could be enticed by the right opportunity from the right employer brand. Passive candidates are the leads that will fill your talent network, the optimal engine for nurture. The key is content: keeping fresh, targeted messages in the candidate inbox as well as using social media to drive interest and action.
Don’t miss Allyn Bailey, Intel’s Talent Experience Architect Manager, and Tracey Parsons, SmashFly’s Director of Recruitment Marketing, as they discuss the secrets to turning passive candidates active.
You probably already have a well-defined strategy and technology to support both applicant tracking and onboarding—but what about Talent Acquisition’s newest discipline: recruitment marketing? Explore Charles Schwab’s journey to becoming a modern recruiting organization with recruitment marketing.