Shaping the Employer Brand: Three Keys to Success in 2015 and Beyond

Webcast Highlights:

• “Internal” Development: Before you develop any branding approach, it is essential to understand your own needs and the needs of the people you want to hire.
• “External” Vision and Strategy: What does it take to truly stand out from competitors in the industry who are competing for the same talent? Before you undertake a brand strategy, you need to know the answer.
• Promotion and Messaging: What goes into developing a creative and compelling employer branding campaign? Is it genius, or just hard work…or both?

This webcast looks at three fundamental challenges of employer branding and the strategies being implemented by three different companies to address them. The session is led by global employer brand strategy leader, James Foley of Randstad Sourceright, who will highlight key lessons from the front-lines of talent strategy in today’s top companies.

Attendees will learn how one industry leading company is evolving its brand strategy to better connect with candidates who offer new skill sets the company now needs to acquire. We will also look into the challenge of differentiating your company in a competitive hiring environment, through the experience of one major industrial gases and engineering company. Finally, we will provide insight into great promotion, messaging and brand strategy execution from an organization that is securing the talent it needs to expand its presence on a global scale.