Your social strategy is only as good as the messaging behind it. To accomplish a major branding transition, Ericsson looked to social media to promote their incredibly diverse and inclusive employer brand. In this HCI Keynote video, Lisa Smith-Strothers, who leads Employer Branding, Diversity, and Social/Digital Careers at Ericsson, shares the specific methods Ericsson used to increase impressions, engagements, clicks, and more, in many of the major social media channels.
- Enlist male and female leaders to convey messaging that empowers women in the workforce.
- Allow employees to participate and promote your brand in their own voice, arming them with content toolkits that enable them to share your message.
- Social advocacy tools not only enable employees to represent your employer brand, they help employees expand their own networks by 300-400%.