Word of mouth has become word of Web. Social networking is here to stay. The reach, benefits, and expectations surrounding social media are endless—matched only by the pitfalls and misconceptions associated with implementing a social media strategy. With social networks blurring the line between business and personal, today’s interactive Web technologies are helping people to connect and share ideas and content with a huge potential audience. What’s more, they’re making this process much faster and more efficient than ever before. Tasked to do more with less, marketers and recruiters are especially attuned to these benefits and are looking for technologies that can tie real ROI to the way business is being
conducted on the social Web today.