Social technologies, the kiss of death!

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Source: ProFinda | Published: September 30, 2016

Since around 2003, organisations have been going crazy for the ‘social tool’. The belief was, understandably: social platforms = social businesses.

And, well we all want a more socialised business, right! With a social company we gain a faster exchange of the right knowledge, greater transparency around the organisation while crushing those cancerous siloes that hurt collaboration, and indeed harm any dream of a ‘Workforce of the Future’.

Newsflash: (ironically and poetically) a social platform does NOT generate a social business.